CELEBRITIES GO "GA GA" OVER KEE-KA
ADORABLE PATIENT-DESIGNED ORGANIC INFANT AND TODDLER WEAR
TO BENEFIT ST. JUDE CHILDREN’S RESEARCH HOSPITAL®

WHAT: Just in time for Hollywood’s latest baby boom! Celebrity moms & dads are going ga-ga over Kee-Ka’s new organic cotton line for infants and toddlers which benefits St. Jude Children’s Research Hospital. Adorable, comfortable, fashionable, organic and charitable -- the limited edition organic line features bodysuit/legging set, bib/burp cloth set, blankets and infant and toddler t-shirts all featuring original artwork by St. Jude patients. 100% of the proceeds help children with cancer and other catastrophic diseases.

All artwork was created by patients at St. Jude Children’s Research Hospital. All materials are made from 100% organic premium cotton. Each item arrives custom packaged in one of Kee-Ka’s signature recycled little brown boxes ready to mail:

St. Jude Patient Art Designs include:

•   Love Bug.  Good-luck, lady bug design by Alexis, age 11, Neuroepithelioma

•   Lil Sport.   By Jace, age 17, Acute Lymphatic Leukemia

•   Precious.  Butterfly by Amber, age 17, Craniopharyngioma

•   Courage.  This is no cowardly lion! Created by Rebekah, age 11, Bithalamic Cavernous Angioma.

•   Honey Bee.  Buzz worthy design by Maya, age, 3 , Brian Tumor.

CELEBRITY FANS: Jaime Pressly, Brooke Burke & David Charvet, and more to follow…

HOW TO PURCHASE:
Visit www.stjude.org/shop or call toll free 1.800.746.1539. All merchandise will be available April 1, 2007.

ABOUT ST. JUDE:
St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information please visit www.stjude.org.

ABOUT KEE-KA:
Kee-Ka (a name inspired by the sweet babbling of infants) strives to deliver eco-friendly, expressive, wearable greetings for their littlest and most significant people in your life. Born in Brooklyn, NY, Kee-Ka focuses on creating fun, unique, and meaningful gift experiences. Kee-Ka’s organic cotton products are manufactured in an ecologically responsible way and packaged in award-winning, ready-to-mail gift boxes made from recycled paper. A Kee-Ka gift is especially meaningful because it is bundled with the best intentions. Kee-Ka’s adorable designs and convenient packaging are popular among eco-and style-conscious consumers in the hippest places on earth and have even been spotted on HBO’s Sex In the City! Kee-Ka products can be found in select stores around the world and online at www.kee-ka.com.